Waypoint

Waypoint today announced the launch of GoCougs.travel, a custom travel platform designed to empower Brigham Young University (BYU) fans and alumni to directly support BYU Athletics through discounted, worldwide travel purchases. This initiative arrives at a pivotal time, as universities across the country adapt to the new collegiate athletics landscape shaped by the House vs. NCAA settlement, which aligns with expanded student-athlete compensation and evolving roster structures.

With BYU's long-standing emphasis on principled, sustainable approaches to athletics funding, this program reflects values consistently articulated by university leadership. As BYU continues to uphold its mission while navigating the realities of NIL and revenue sharing, GoCougs.travel offers a meaningful, recurring way for fans and alumni to contribute.

With every dollar BYU fans spend on GoCougs.travel, a percentage goes directly to help fund BYU Athletics.

“At BYU, we are committed to solutions that reflect our values of community, integrity and stewardship,” said Casey Stauffer, BYU associate athletic director for corporate sponsorship. “We’re proud to be pioneers in crowd commerce, inviting fans and alumni to make a lasting impact through something they already do – travel. This initiative not only helps sustain our athletic programs but also supports our student-athletes in this new era.”

Waypoint helps BYU engage its very large fan base and alumni who are very active worldwide travelers as individuals and families. By inviting this community to book just a share of their annual spending, with individuals booking even 1-2 discounted trips a year through GoCougs.travel, BYU will receive millions of dollars in annual recurring revenue through the Waypoint program – providing critical support for student-athlete compensation, program sustainability and other departmental priorities with many more sharing the burden typically resting on traditional donors.

Our mission at Waypoint is to help universities turn loyalty into lasting impact,” said Matt Sanders, CEO of Waypoint. “The GoCougs.travel program shows how fans can make everyday choices that directly benefit the universities, teams and student-athletes they love. Together with BYU, we’re proud to help set a standard for innovation and integrity in this new college sports era.”

BYU and Waypoint will drive awareness of the program through its many fan engagement channels, encouraging them to start a free membership on GoCougs.Travel to gain access to exclusive discounted rates at over 850,000 hotels worldwide – with a portion of every booking directed back to BYU Athletics. This model ensures that loyalty and community spirit translate into tangible, recurring support at a time when athletic departments face both extraordinary opportunity and challenge.

About BYU

Founded in 1875, Brigham Young University is located in Provo, Utah. The campus is home to 35,000+ undergraduate students, pursuing degrees in 186 majors. BYU is a member of the Big 12 Conference, and is a private university known for academic excellence and athletic achievement. Its athletic programs regularly rank among the best in the NCAA and serve as a vital front porch for the university, connecting students, alumni and fans worldwide.
byucougars.com

About Waypoint

Waypoint is a leading provider of fan-driven "crowd commerce" solutions designed to help universities generate scalable, new, sustainable revenue streams through brand and mission aligned white-label platforms that monetize fan loyalty. Learn more at waypointnetwork.ai.