FEATURED
Waypoint Network
The Most Valuable Asset in College Athletics Has Been Hiding in Plain Sight
Announcing Waypoint Fan Atlas™ — a new way to see, measure, and activate the loyalty every program already has.
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FEATURED
RECENT NEWS
Waypoint Network
Waypoint Forms Strategic Alliance with Dan Barrett and Grandezza Sports, to Accelerate University and Conference Expansion
Thirty-year college sports revenue generation veteran brings deep institutional relationships and category expertise to Waypoint's growing national footprint.
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Heber City, UT
Waypoint Launches The Next University Branded Travel Site With West Virginia University - Where Fan Travel Turns Into Recurring Revenue for Athletics
Waypoint announces its second school partnership with West Virginia University and the launch of Mountaineer.Travel, expanding its fan-powered travel revenue model.
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Waypoint
How Power 4 Universities' Investments in Athlete Recruitment and Engagement Can Be Turned Toward Fans: a Blueprint for Revenue Growth
Analysis shows how universities can leverage existing recruitment infrastructure to generate sustainable revenue through fan loyalty programs in the new revenue-share era.
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Waypoint Research Team
Household Budgets, Lodging Booking Habits, and Waypoint's Crowd Commerce Strategy in the Revenue-Share Era
Analysis of household spending patterns and travel booking behaviors reveals opportunities for universities to generate sustainable revenue through fan loyalty.
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Waypoint Research Team
The Global Travel Spending Boom: Generational Trends, Educational Divides, and the Lodging Opportunity in the Revenue-Share Era
Analysis reveals how universities can tap into the $10 trillion global travel market through fan loyalty, with Power 4 alumni spending $120-150 billion annually on lodging alone.
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Provo, UT
Waypoint Launches Fan-Powered Travel Platform with BYU to Support Student-Athletes in New NCAA Era
Strategic partnership demonstrates the potential of crowd commerce in collegiate athletics.
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Scott Stevens | CMO, Waypoint
Introducing the Waypoint Loyalty Lab
New platform enables universities to generate millions in recurring revenue through fan engagement and loyalty programs.
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