WE ARE A MARTECH COMPANY DESIGNED TO MONETIZE LOYALTY AMONG FAN BASES AND SHAPE NEW REVENUE SHARING PARTNERSHIPS WITH UNIVERSITIES
The entire landscape of college sports has continued to evolve since the installment of the NIL era in sports
The state of California passed the "Fair Pay to Play Act" giving student-athletes the right to profit from the commercial exploitation.
Supreme Court ruling in NCAA vs. Alston opens the floodgates for NIL deals across the country. An estimated $917 million in deals signed over the next year.
Revenue-funded organizations called NIL collectives begin to form. New changes to the Transfer Portal allow athletes to transfer without sitting out a year.
Transfer windows open for each sport, creating hectic periods every year where thousands of players enter the portal at the same time.
U.S. District judge grants preliminary approval for universities to pay athletes directly, mandating a 22% revenue share of total budget.
OUR GOAL IS TO INTRODUCE THE IDEA OF “CROWD COMMERCE” TO UNIVERSITIES AND HELP THEM FIND RECURRING REVENUE STREAMS BY MARKETING TO THEIR LOYAL FAN BASES.
CROWD COMMERCE
FROM PASSIVE TO PASSION
We want to enable fans to do more than just cheer from the stands. Our model works within the existing framework of each university's marketing and athletics department, helping to craft and deploy campaigns that leverage fan behavior and convert their passion into new revenue streams.
LEADERSHIP
Matt Sanders — CEO
A multi-time founder with 20+ years of startup experience and executive leadership across various industries including travel, media and education.
Scott Stevens — CMO
A multi-channel marketing expert with experience founding an advertising agency, and expertise across industries such as sports, travel and entertainment.
OUR EXPERIENCE IN MEDIA AND MARKETING SPANS A VARIETY OF GLOBAL BRANDS
